Chance for Life was founded in 2005 by RedPeg CEO, Brad Nierenberg, in honor of his goddaughter, Kennedy Snyder. At the age of two, Kennedy was diagnosed with an aggressive spinal cord tumor. Desperate to help, Brad and RedPeg set out to do what they knew best — create a memorable experience that would drive action in their hometown. To ensure standout in a city saturated with causes and galas, Chance for Life was designed to be different — a part-charity, part concert, part-gourmet food tasting event. What started off as poker evening for 20 people held in a Georgetown home, is now known as DC’s Social Super Bowl filled with surprise celebrity guest appearances and attended by the who’s who of DC.