Chance for Life was founded in 2005 by RedPeg CEO, Brad Nierenberg, in honor of his goddaughter, Kennedy Snyder. At the age of two, Kennedy was diagnosed with an aggressive spinal cord tumor. Desperate to help, Brad and RedPeg set out to do what they knew best — create a memorable experience that would drive action in their hometown. To ensure standout in a city saturated with causes and galas, Chance for Life was designed to be different — a part-charity, part concert, part-gourmet food tasting event. What started off as poker evening for 20 people held in a Georgetown home, has since transformed into a 2,000 person, annual District-wide celebration of life, in its 14th year.